KUSI : SD’s Best Sign Spinner!

Who is San Diego’s most talented sign spinner? KUSI NEWS is looking for San Diego’s most talented sign spinner! You know them…you see them on street corners all the time…those talented guys and gals who are advertising local businesses, twirling signs to the music playing on their iPods. Now is your chance for some recognition. If you are a sign spinner, or know one, or just want to be one, make a KUSI NEWS or Good Morning San Diego sign, spin it [...]

Nitro Circus Live!

  Here’s a cool video recap from X-Games Los Angeles and the US Open of Surfing from Free Radical (street team working to promote client Nitro Circus Live). (more…)

Summer in Southside

AArrow Sign Spinners are the perfect blend of street performance and advertising. Summer in Southside is an outdoor street performance festival sponsored by the Birmingham Hippodrome, and they wanted to increase attendance in a spectacular way. They brought the best sign spinners from Hollywood to perform in Birmingham’s busiest areas to promote for this amazing collection of entertainers. The event was amazing, take a look at the pictures here!  

Weakonomics

By now everyone’s seen the sign spinners out on the road. They hold up signs for apartments, strip mall restaurants, and all manner of stores to get your attention, and your money. They seem like cheap gimmicks, because surely they’ve never gotten you to go wherever it is they wanted you to. Right? But sign spinning, or “human directional” as it’s called in the business, actually works. The trick, as is the case with most advertising, is getting a good [...]

Daft Signz: California Sign-Spinning Set to Daft Punk

  By Tanja M. Laden on Aug 30, 2013 2:30pm Long before ads hit newspapers, radio, TV, and the internet, there was the sandwich-board man, who Charles Dickens once dubbed “a piece of human flesh between two slices of paste board.” More than 150 years later, human billboards not only still exist — in California, the fringe occupation is spawning an entirely new subset of sign-spinners who are redefining the way these “sandwich men” do business. Each week in North Hollywood, a group of 21st-century so-called [...]