Playoff Spinners in DC Playoff season can one of the most exciting times for a city. Fans across the area bring out all of there cool team gear to represent the city. AArrow DMV decided to show their excitement for playoffs. Watch as they put on a show for the fans outside of the Verizon Center and put their stamp on the DC playoff experience.
Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]
They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]
Why Experiential Marketing Will Rule 2017 That’s a bold premise packed in the title of this piece. So let me explain.The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising’s most time-honored [...]
Bill the sign spinnerWilliam Aliki is Samoan and has been in the U.S. for almost three years. “I want to stay and make some money to help out my mom, little sisters and brothers [back on the islands],” he said. “I’m the only one out here.” Aliki works for AArrow Sign Spinners in Seattle, whose web page proudly boasts that some of its employees won the 2017 World Sign Spinning Championships. He found the job on Craigslist and has only [...]