Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see. “We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Experiential Marketing Will Rule 2017

Why Experiential Marketing Will Rule 2017 That’s a bold premise packed in the title of this piece. So let me explain. The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising’s most time-honored [...]

Will The Sign Spinner

Bill the sign spinner William Aliki is Samoan and has been in the U.S. for almost three years. “I want to stay and make some money to help out my mom, little sisters and brothers [back on the islands],” he said. “I’m the only one out here.” Aliki works for AArrow Sign Spinners in Seattle, whose web page proudly boasts that some of its employees won the 2017 World Sign Spinning Championships. He found the job on Craigslist and has only [...]

Angeles Flips over the Competition to Claim the Title

Sign Spinning World Champion Flips to Title You’ve seen them at intersections and outside strip malls spinning an arrow-shaped sign and trying to grab the attention of drivers and passers-by. Turns out, there’s more to it than just twirling the sign, and the ones with the most creative moves compete every year for the title of World Sign Spinning Champion. More than 100 of the human billboards broke out their best moves for a crowd in downtown Las Vegas last week. In [...]

Phoenix Sign Spinners Make their mark at WSSCX

Phoenix sign spinners competing in World Sign Spinners Competition PHOENIX –  You see them all over the Valley. They’re the young men and women spinning advertisement signs on street corners. Many using creative dances and tricks to grab passerby attention. “In order to become a professional sign spinner. it takes a lot of hard work and endurance,” said Jarrod Ray, the general manager for AArrow Sign Spinners in Phoenix. Ray and two of his employees are competing in the World Sign Spinners [...]

Houston Spinner Ray Rivera, comes home with 3rd Place Metal at WSSCX!

HOUSTON HOME TO MEDALIST SIGN SPINNER The Houston area claims two gold medalists from the last Olympics, but you may not know that there’s also a “medalist” sign spinner who lives in Houston. Fresh from the international competition sponsored by AArrow Sign Spinners, Ray Rivera took third place in what he considers the Olympics of his profession. “I won first place a few years ago, then second. This is the first time I took third,” he said. Spinners can be spotted at high-traffic [...]

The Houston Chronicle Covers Top Houston Spinners as they Journey to WSSCX

Houston sign spinners to show off their top “tricks” in Vegas You’ve seen them at many a busy Houston intersection. Those ubiquitous 20-something street hawkers with the athleticism and endurance to toss around a skinny six-by-two foot arrow-shaped sign for hours under the blazing sun. Their moves — or “tricks” — are meant to draw attention to new subdivisions, apartment complexes, tax preparers and furniture stores having a big sale. With their wide smiles and chirpy expressions, sign spinners feed off their [...]

The Las Vegas Review Journal Covers WSSCX!

Sign spinners show their stuff during Fremont Street Experience competition Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from the Sacramento area spun his own black-and-orange sign over his head and gave it a flip in the air.   “My brother got me into it,” Scholz said. “I also do some dancing, parkour. I do some juggling.” Scholz was one of 100 contestants [...]