“Sidewalk Ad Spinners Become Sign of Times” Contra Costa Times

DiJon Rice doesn’t just stand there with a sign advertisement on a street corner, in a faux coma, with iPod earbuds in his ears.He spins the sign, and people watch. They stop to watch. And many read the ad.Rice is the top-ranked sign spinner for San Diego-based AArrow Advertising LLC, which has taken the relatively new ad genre in a decidedly different direction. Rice gets his moves from some 250 that were thought up and listed in a proprietary, [...]

“Your Client Waving Signs on the Street” Media Life Magazine

Your client waving signs on the street Teams perform at events, with signage part of the act By Kathy Prentice March 9, 2008 Back a long time ago, there were sandwich men, so called because they walked back and forth on the sidewalk with signs hanging front and behind from their shoulders. Things have come a long way. The new thing is teams performing elaborately choreographed routines, much like cheerleaders, in which signs are part of the act. It’s known as spinning. They’re spinning for H&R Block in [...]

Trying to Avoid Spinjury: Questions for Rob Malowney

 Rob Malowney of Aarrow Advertising talks about the business of sign-spinning. Photo: Sam Hodgson Saturday, Feb. 16, 2008 | Launched by some friends in Ocean Beach in 2002, Aarrow Advertising — a company specializing in spinning signs and hiring the spinners who spin them — has exploded into markets around the country. (more…)

Spinning Ad Korea’s Pop Sign Magazine

The sign spinning craze has now spread to East Asia as AArrow Advertising was featured in Korea’s increasingly popular print magazine: Pop Sign. Pop Sign follows celebrity and fashion trends as well as media and advertising campaigns. (more…)

Wake Up Running

Many people dread the thought of getting out of bed in the morning, and thus approach the day with a negative attitude and a limited amount of energy.  The age old adage that you get out of something what you put into it applies to your day as well, and getting off to a slow start in the morning means a less fulfilling personal, home and social life.  For me, the hours between 6am and 9am on Monday morning [...]

AArrow Advertising is founded

We decided to found AArrow Advertising in 2002 in order to give birth to the sport of sign spinning.  Growing up in Ocean Beach in San Diego, CA extreme sports and outdoor activities were a big part of the culture and so we started to name our tricks and compete with each other to see who had the best moves.