Sign Spinning SchoolJohnny AArrow
Sign Spinning School via San Fernando Valley Business Journal
Written by Mark R. Madler
At the Southwest corner of Magnolia Boulevard and Tujunga Avenue, young men line up with aarrow-shaped signs in hand. At the head of the line is Justin Brown, an employee of AArow Inc. and the instructor of the afternoon’s free sign-spinning class at a park in Hollywood.
Pointing a finger at passing vehicles, Brown calls out, “white mini-van” or “red Honda” and flipping their signs to catch the attention of the drivers that Brown identifies.
Watching as Brown puts his through their paces are Max Durovic and Mike Kenny, the boyhood friends who co-founded AArrow, also in North Hollywood, as college students and now have a business that brought in $11 million in sales last year. The marketing firm supplies sign- spinners to other companies, and the students in the park are all AArow employees.
While the weekly class on the surface may focus on how to safely perform tricks, sign -spinning also involves teamwork and physical fitness, the believe.
” There is a lot of camaraderie and mentorship that happens here,” said the 33-year-old Durovic, Chief Executive. ” It’s good to be part of a positive group.”
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