Do Human billboards actually bring customers in ?

Listener John Adams sent in this question: “Is it really worth paying someone to hold a sign, and why is that allowed when putting a sign in the ground is clearly not (or else presumable that’s what companies would do?)” Holding giant cardboard signs, more than a dozen sign spinners stood at a Los Angeles intersection, trying to get drivers to honk, wave or smile at them. “Get the black Jeep,” shouted the “spinstructor” (as they’re known) to a trainee. “Now the gray minivan!” he [...]

Davis Davis Announced as July’s Spinner of The Month

San Diego’s own Davis Davis has been announced as July’s Spinner of the month!  San Diego, the birth place of sign spinning has produced some of the best sign spinners in the world. On the rise, is San Diego’s newest star, Davis Davis. Making his mark, Davis is featured in the new Honda Summerbration commercial!  Check out the commercial and some of the things Davis had to say about his performance this July below! Home Market: San Diego Favorite Trick: Through the pinhole Favorite Client, [...]

Rayshod Pressley Goes Viral on House of Highlights

 Legend. 😂 (via MelocheAustin/Twitter) A post shared by Sports Videos (@houseofhighlights) on Jul 23, 2017 at 7:54pm PDTRayshod Pressley is a Show Stopper As a sign spinner, cameras and videos are part of the job. This particular day was no different. Florida All-Star Rayshod Pressley, was out doing his audits for the day when a bystander recorded his performance as he shows a newer spinner how it’s done. Check out this amazing clip of Rayshod landing this awesome invert! Share [...]

Signs of Good Marketing

A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]

Larry Fuller Vs Eugenio Derbez in “How to be a Latin Lover”

Larry Fuller Stars in” How to be a Latin Lover” Finding himself dumped after 25 years of marriage, Maximo (Derbez) a man who has made a career of seducing rich older women must move in with his estranged sister and start all over. Maximo’s runs into a little competition at his new sign spinning job. A battle between Maximo and AArrow’s Larry Fuller ensues taking a wild turn! Watch Larry destroy the competition in ‘How to Be A Latin Lover’. In theaters now!   

Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Experiential Marketing Will Rule 2017

Why Experiential Marketing Will Rule 2017 That’s a bold premise packed in the title of this piece. So let me explain.The 21st century is moving at the speed of light. The marketplace is becoming increasingly diversified, as consumers face more choices and options than ever before. Many brands are struggling to keep up with their competitors, and wind up jumping into a rat race to the bottom where the only noticeable brand differentiator is price. And many of advertising’s most time-honored [...]

Angeles Flips over the Competition to Claim the Title

Sign Spinning World Champion Flips to Title You’ve seen them at intersections and outside strip malls spinning an arrow-shaped sign and trying to grab the attention of drivers and passers-by. Turns out, there’s more to it than just twirling the sign, and the ones with the most creative moves compete every year for the title of World Sign Spinning Champion. More than 100 of the human billboards broke out their best moves for a crowd in downtown Las Vegas last week. In [...]

The Secret Life Of The Sign Spinner Featuring Stephan Bell

 IMAGE: MARCO TORRESSPORTING A BACKWARD ASTROS CAP AND A HUGE SMILE, Stephen Bell bobs his head, shakes his hips and twirls a Now Leasing! arrow-shaped sign as drivers zoom past him toward the I-10 entrance ramp off Yale Street. He’s on the clock promoting Alexan Condominiums. But, Bell says, he’s not really working. He’s performing. “Smiling at people makes me happy,” shares the slight-of-stature, 23-year-old Acres Home resident, who never stops dancing as he chats with us by the noisy [...]