The Secret Life Of The Sign Spinner Featuring Stephan Bell

  IMAGE: MARCO TORRES SPORTING A BACKWARD ASTROS CAP AND A HUGE SMILE, Stephen Bell bobs his head, shakes his hips and twirls a Now Leasing! arrow-shaped sign as drivers zoom past him toward the I-10 entrance ramp off Yale Street. He’s on the clock promoting Alexan Condominiums. But, Bell says, he’s not really working. He’s performing. “Smiling at people makes me happy,” shares the slight-of-stature, 23-year-old Acres Home resident, who never stops dancing as he chats with us by the noisy [...]

Traub generates excitement in Chattanooga!

Chattanooga sign spinner competes, travels for the art CHATTANOOGA, Tenn. — If you’ve driven down Amnicola Highway this week, there’s one man who’s probably caught your eye. Jamal Traub is a full-time, professional sign spinner. “My goal is make somebody laugh, entertain someone, make them go ‘wow,’ clap or honk their horn,” he said.   He works 8 hour shifts, making $15 dollars an hour. But he says he’s paid his dues. “I got my start as a dancing chicken juggling in Murphiesburro,” Traub said. That’s when he [...]

BuzzFeed Tries Sign Spinning

Some people tend to believe sign spinning is easy. Shane,Jamie and Will came by to see how much work it really takes to be an AArrow sign spinner. Max Durovic and Justin Brown starred in this one. Lets see what the results are.  Check it out! (more…)

Weakonomics

By now everyone’s seen the sign spinners out on the road. They hold up signs for apartments, strip mall restaurants, and all manner of stores to get your attention, and your money. They seem like cheap gimmicks, because surely they’ve never gotten you to go wherever it is they wanted you to. Right? But sign spinning, or “human directional” as it’s called in the business, actually works. The trick, as is the case with most advertising, is getting a good [...]

Daft Signz: California Sign-Spinning Set to Daft Punk

  By Tanja M. Laden on Aug 30, 2013 2:30pm Long before ads hit newspapers, radio, TV, and the internet, there was the sandwich-board man, who Charles Dickens once dubbed “a piece of human flesh between two slices of paste board.” More than 150 years later, human billboards not only still exist — in California, the fringe occupation is spawning an entirely new subset of sign-spinners who are redefining the way these “sandwich men” do business. Each week in North Hollywood, a group of 21st-century so-called [...]

AArrow South Africa Launches Steers Burgers Campaign

AArrow South Africa demonstrated their best sign spinning skills while launching a two week campaign for Steers Burgers, the first AArrow campaign held in Capetown. The Steers campaign commenced to raise awareness about the “King Steer” range topping burger. Based inside the Golden Acre Mall, four of AArrow South Africa’s strongest sign spinners faced a difficult challenge. “The foot traffic is unbelievable through the area and our two most experienced spinners, Thato and Tankiso made the best of this opportunity,” said Rhett [...]

Spinning for Comic Con

  It is the first day of Comic Con and AArrow Sign Spinners are in San Diego working the convention. We are spinning for TBS network’s show King of Nerds’ Free Cereal Bar at Comic Con. In case you didn’t know, Comic Con is the largest convention on Earth. It usually draws about  130,000 people over its four day span. The convention brings comic, movie, and televison fans from all over the world together and we, at AArrow Sign Spinners, are happy [...]

AArrow Peru 2013 Clínica Internacional

Clínica Internacional held its annual event outside of Lima, Peru and this year, the AArrow Advertising Peru team played a fundamental role in attendance at the convention. AArrow Peru was hired to put a spin on ordinary direction assistance and guide the guests through the route in a way they would always remember. Not only were the guests able to find their way to the event without getting lost, but they did it while also being entertained by AArrow’s [...]