Signs of Good Marketing

A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]

The Signs of A Cooling Market in California

RIVERSIDE, Calif. ON a scorching fall day, as Santa Ana winds thrashed the palm trees around the parking lot, Nick Victorio inspected his group of teenage recruits. His mission was to set down the rules for wrangling a real estate sign. The arrow-shaped signs, at 2 by 6 feet, were wider than most of the new employees were tall, and Mr. Victorio told recruits not just to hold the signs, but to also spin them, flip them, even dance with them [...]

Theo Davis named the Spinner of the Month

Theo Davis is May’s Spinner of the Month The summer is here and the temperature is starting to rise across the country. For Sign Spinners, the summer is the peak our season. The days are longer and the shifts become more intense. For some, staying inside their way of beating the heat but for Theo Davis the summer presents no problems. Theo Davis, who is a well known AArrow Superstar and runner up for 2017 WSSC, made a major impact not only on [...]

Quick tips to beat the Summer Heat 2017

Quick tips to beat the summer heat Keeping cool when temperatures reach record highs isn’t just about comfort. Dangerously high temperatures can result in heat-related illnesses ranging from heat cramps to heat exhaustion and heat stroke. The following tips can help you keep cool all summer long.Alter your pattern of outdoor exercise to take advantage of cooler times (early morning or late evening). If you can’t change the time of your workout, scale it down by doing fewer minutes, walking [...]

AArrow San Antonio Makes Headlines

 Spin To Win Finding his calling in the most unlikely of places, Manny Espinoza, 20,  just might be the best sign spinner in San Antonio. After competing in local competitions, he recently earned the title of number one spinner in the city. A soft spoken, flexible young man, he opens up and expresses himself with his over-the-top, sign spinning moves. Espinoza’s style includes jumping around like a kangaroo, spinning around like a dog trying to catch its tail, and contorting his body [...]

Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Angeles Flips over the Competition to Claim the Title

Sign Spinning World Champion Flips to Title You’ve seen them at intersections and outside strip malls spinning an arrow-shaped sign and trying to grab the attention of drivers and passers-by. Turns out, there’s more to it than just twirling the sign, and the ones with the most creative moves compete every year for the title of World Sign Spinning Champion. More than 100 of the human billboards broke out their best moves for a crowd in downtown Las Vegas last week. In [...]

The Las Vegas Review Journal Covers WSSCX!

Sign spinners show their stuff during Fremont Street Experience competition Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from the Sacramento area spun his own black-and-orange sign over his head and gave it a flip in the air.   “My brother got me into it,” Scholz said. “I also do some dancing, parkour. I do some juggling.” Scholz was one of 100 contestants [...]

AArrow isn’t just a job but a family as well

‘Like a family’: Sign spinners give Las Vegas competition a whirl Just three years ago, Joshua Clark was alone in his hometown of Flint, Mich., looking for both employment and a home. The then-24-year-old, a couple of years removed from his college career at nearby Saginaw State University, decided to leave the cold to move in with relatives and seek opportunity in Las Vegas.Now, as a manager with AArrow Sign Spinners, Clark is helping host the country’s largest sign-spinning competition for [...]