Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see. “We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Sign Spinning Makes a Positive Impact

Most people look at sign spinning as an awkward job that on one wants. Thats not the case for our spinners not only is it a culture but its a way to reaching a better life. AArrow has given jobs to over 2,600 spinners between the ages of 16-25 in  30 cities across the global. Within the job there is a certain love for the art. Spinners use sign spinning as way to express themselves that ultimately gets them [...]

The Golden Sisters

The cast of The Golden Sisters, a new show on OWN, decided to hire one of AArrow Sign Spinners’ very own to help attract a younger crowd to their salon. One of the ladies took a lesson and gave sign spinning a try for herself. Watch this clip from the series premiere to see for yourself just how fun and funny sign spinning can be. For more details about the show visit: http://www.oprah.com/ Sneak Peek: The Golden Sisters Show a Little [...]

Slice of Life: Ezequiel Munoz, spinning signs and making dimes

Natalie Plumb, special to wtop.com WASHINGTON – You’ve seen them on the street corners. They spin signs of all shapes and sizes. Sometimes they do flips, or throw their signs into the air — whatever it takes to get your attention as you drive by. These characters are popping up all over the D.C. area. They’re called sign spinners. And sign spinning is growing as a sport or hobby worldwide. Ezequiel Munoz is the operations manager of the D.C. and Maryland market [...]

The Las Vegas Weekly – “How to do Everything”

Flip A Sign Photo: Bill Hughes Las Vegans know how to flip a sign better than Caleb Jordan. The 24-year-old has been doing it for six years, and trains up to 40 flippers a year as “spinstructor” and general manager of the local branch of San Diego-based AArrow Advertising, which employs spinners across the globe. He’s also ranked No. 32 in the world after competing in this year’s World Sign Spinning Championships in Las Vegas. We got Jordan to show us [...]

A recent Thursday at 4:56 p.m.

Sweat dripped off Zahid Peoples’ brow as he briefly stopped dancing and held his 6-foot-long cardboard arrow over his head. It pointed toward the Moscone Center. Aside from the occasional water break, it was the only time he had stood still over the previous hour. He wore DJ-style headphones that pump dance beats into his head. “There are lots of things going through my brain at one time. The music kind of silences it all,” said Peoples, 20. For hours, [...]

Spinning means Winning!

  MURFREESBORO — Sign spinning is serious business. Not only do local businesses and franchises benefit from the eye-catching, flipping and flying hand-held advertisements, but some talented young people are making a nice income while gaining a fandom reserved for B-list celebrities. And if listening to an iPod playlist while acting like a goofball weren’t enough incentive for most teens and young adults looking for part-time jobs, the possibility of notoriety as “World’s Best” sign spinner — and a $20 an hour pay [...]