Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see. “We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Will The Sign Spinner

Bill the sign spinner William Aliki is Samoan and has been in the U.S. for almost three years. “I want to stay and make some money to help out my mom, little sisters and brothers [back on the islands],” he said. “I’m the only one out here.” Aliki works for AArrow Sign Spinners in Seattle, whose web page proudly boasts that some of its employees won the 2017 World Sign Spinning Championships. He found the job on Craigslist and has only [...]

1st ESSC (Europe Sign Spinning Chapionship)

This weekend we had our first ESSC (Europe Sign Spinning Championship) in Magdeburg, Germany. Thanks to our franchisee in Germany It was a great event and crazy great vibe. We had our international judges team: Larry Fuller, Greg Hanakson & Mario Knežević. (more…)

2013 AArrow Advertising World Sign Spinning Championships

LAS VEGAS, NV – The AArrow Advertising World Sign Spinners Championships took place in Las Vegas this past February 22nd to 23rd at the world famous Fremont Street Experience. The most talented sign spinners competed to be crowned the best in the world and to win a cash prize, as well as for awards like trick of the year, best smile, most creativity, and rookie. (more…)

WORLD SIGN SPINNING CHAMPIONSHIPS 2013 SUMMARY

The 2013 World Sign Spinning Championship were spintastic! This year’s WSSC was sponsored and held by Fremont Street Experience in Las Vegas with music provided by Dj Kn3z from Croatia. Other sponsors included Illy’s Coffee. The event was an incredible display of talent and exhilarating performances to watch. The two days of competition began on  Friday February 22nd at 3pm and then again Saturday February 23rd at 12pm. (more…)

FOX5 KVVU-TV REPORTS ON WSSC 2013

Las Vegas hosts World Sign Spinning Championships By Jon Castagnino LAS VEGAS (FOX5) – Friday, underneath the canopy of the Fremont Street Experience, 70 individuals from 30 U.S. cities and nine countries were competing in the Sixth Annual World Sign Spinning Championships. (more…)

Vegas.com Blog Reports on 2013 Sign Spinning Championships

Competitors spin to win in fabulous ‘Sign’ City Las Vegas By Aleza Freeman Marketers everywhere are familiar with the concept of adding some spin. AArrow, Inc. takes that concept and turns it on its head. The guerrilla marketing firm’s sign spinners turn advertising into a mixture of sport and performance art. They also give those of us with desk jobs yet another reason to feel ridiculously lazy. You’ve undoubtedly watched these guys and gals spinning signs on the street corners while you were stuck at a [...]

A Few Words with the 2012 WSSC CHAMPION!

We had a moment to sit down with Kadeem Johnson, the 2012 World Sign Spinning Champion, shortly after his upset victory in Las Vegas. Kadeem has only been spinning for about a year and a half, which made him an underdog in this year’s championship. (more…)