Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?

In principle, guerrilla marketing sounds cool. The premise is pretty accessible; rather than investing money into a traditional advertising campaign, or investing lots of time and money into an ongoing inbound marketing strategy, you’ll pool your resources to pull a kind of publicity stunt, often public, to increase your brand visibility (and possibly, your reputation along the way). Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because [...]

Why Guerilla Marketing is Alive in 2017

Why Guerilla Marketing is Alive More Than Ever in 2017 In 2017, the way we market our business is constantly changing.Or is it?As someone who helps run a marketing agency for a living, a read a lot about the newest ways to reach consumers and how business owners can grow their customer base. Every day I open up my email to see another *brand new* strategy that you have to try if you want to grow your sales by X [...]

5 Benefits of a Sign Spinner for Your Business

5 Benefits of a Spinner Sign for Your BusinessA custom spinner sign is one of the best ways for your business to express itself. You can get one of these custom signs by reaching out to a signage business that can make your vision a reality. Read on to explore the benefits of a spinner sign, and how a pro can build one from scratch that expresses anything you’d like! Five Things To Know About Buying A Spinner Sign Installing a spinner sign [...]

Spinning for Relief: The AArrow Sign Spinners Partner with American Red Cross to Raise Awareness for Hurricane Relief

Spinning for Relief: The AArrow Sign Spinners Partner with American Red Cross to Raise Awareness for Hurricane Relief LOS ANGELES, CA – The AArrow Sign Spinners, the leading global sign spinning firm, have rallied its employees in markets across the nation to encourage others to donate to the relief efforts underway for Hurricane Harvey and Hurricane Irma. In partnership with American Red Cross for the last 10 years, AArrow dispatches sign spinners to create awareness for relief when disaster strikes. The [...]

How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend.Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown.The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked to come up with concepts and ideas on how we can promote the film in Australia and there was obviously a bit of a catch,” Chris Campbell [...]

Sign spinner advertises for downtown North Bend businesses, affected by construction work

Downtown North Bend businesses are open, despite the construction work along North Bend Way. That’s the message the city of North Bend wants to get out to everyone who drives through town. That’s also the message on the whirling and flipping sign that Tony Sims is using to direct traffic to those businesses, from his post at the corner of Bendigo and North Bend Way. Although North Bend Way between Bendigo and Ballarat Avenue is currently torn up for an [...]

Do Human billboards actually bring customers in ?

Listener John Adams sent in this question: “Is it really worth paying someone to hold a sign, and why is that allowed when putting a sign in the ground is clearly not (or else presumable that’s what companies would do?)” Holding giant cardboard signs, more than a dozen sign spinners stood at a Los Angeles intersection, trying to get drivers to honk, wave or smile at them. “Get the black Jeep,” shouted the “spinstructor” (as they’re known) to a trainee. “Now the gray minivan!” he [...]

Signs of Good Marketing

A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]

The Signs of A Cooling Market in California

RIVERSIDE, Calif. ON a scorching fall day, as Santa Ana winds thrashed the palm trees around the parking lot, Nick Victorio inspected his group of teenage recruits. His mission was to set down the rules for wrangling a real estate sign. The arrow-shaped signs, at 2 by 6 feet, were wider than most of the new employees were tall, and Mr. Victorio told recruits not just to hold the signs, but to also spin them, flip them, even dance with them [...]

Mark Dandridge awarded April’s Spinner of The Month

Mark Dandridge Aka Rad Dad named April’s Spinner of the Month April has been filled with tons of excitement, from local competitions to movie releases and news segments. This has truly been an amazing April for us. Despite all of great those things, one spinner has stood out to us. His name is Mark Dandridge. Mark has been a pioneer in San Antonio from creating client videos and receiving raving client testimonials. He also has one of the top audit scores in [...]