Inside the World Of Sign Spinning

Once just a low-wage job for teenagers outside of sandwich spots, sign-spinning is now a fleshed-out and fiercely competitive sport.   Twenty-year old Kendric Washington isn’t able to fully describe the maneuver that earned him AArrow’s 2018 sign-spinning world championship, but he’s willing to try. It starts with a back handspring, with the cardboard in between his legs, until he’s completely upside down. It ends with him on two feet again, defying everything you and I ever assumed about the restaurant [...]

Tips for an Effective Sign-Spinning Campaign

Are you ready to put a little spin into your promotional efforts? Consider these six tips if you’re considering an advertising campaign using hand-held signs — also known as “sign spinning.” 6 Quick Tips Grab the attention of motorists with motion — and then give a strong, succinct call to action. “What you’re really striving for is that immediate response,” says T.J. Bobay, marketing adviser for Fireleads Media in Asheville, N.C. “Use messages that really make people stop and pull over.” Target impulse buyers. Snatch those [...]

happiness happy denver

AArrow Brings a Little Happiness to Downtown Denver

Happy City Denver Installation Takes over Downtown DenverJulie Rada walked out of the “Emotional Baggage Drop,” a small, wood-paneled booth in the main hall at Denver Union Station, on Friday, having let go of some of her daily frustrations on her way to lunch. “I don’t know that I feel like this has fixed anything, but it’s a nice little temporary release,” said Rada, an audience development associate at Denver Center for the Performing Arts. “If anything, I crave connections [...]

Real Estate Trends & How to Win in Today’s Ecosystem

In today’s day and age, businesses everywhere are continually at risk of being disrupted. We’re finding disruption is industry agnostic and real estate is no exception. If one waits too long, the risk increases for getting left behind by both customers and the competition. Did you know that Airbnb was valued at $30B? Talk about a simple concept that is disrupting everything from hospitality to real estate. Think about that for a moment, one of the world’s largest lodging listers, [...]

One Sign Spinner’s Journey to Entrepreneurship and Education

For Further Information: Sarah Frye Phone: 513-520-1958 November 21, 2017 FOR IMMEDIATE RELEASE: SAN FRANCISCO, CA – Greg Hakanson has been an AArrow Sign Spinner since 2009. By 2012 he was recognized as one of the best sign spinners in the world and placed in the Top 10 as a competitor in the 2014 World Sign Spinning Championships. His mixed martial arts background has allowed him to hone the craft, mastering more than 200 sign spinning tricks from the company’s proprietary ‘tricktionary’, while his [...]

Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Will The Sign Spinner

Bill the sign spinnerWilliam Aliki is Samoan and has been in the U.S. for almost three years. “I want to stay and make some money to help out my mom, little sisters and brothers [back on the islands],” he said. “I’m the only one out here.” Aliki works for AArrow Sign Spinners in Seattle, whose web page proudly boasts that some of its employees won the 2017 World Sign Spinning Championships. He found the job on Craigslist and has only [...]

AArrow Sign Spinners in 360° Virtual Reality New Smart ForTwo Commercial

360° Virtual Reality The world’s first-ever virtual reality test drive of the new smart fortwo cabrio brims with excitement, wherever you look. The 360-degree clip highlights the benefits of the urban sunseeker – and what to expect of virtual reality.That huge grin. The one you spot on most people’s faces when they first try on virtual reality gear. Their facial muscles reflect straight away what their senses transmit to their brains. And it’s still there when they switch off the [...]

Seattle workers juggle multiple jobs to make ends meet

JEREMIAH ZUEGER LOOKS like he’s having way too much fun on the job as he spins and flips a sign advertising a new apartment complex at a busy corner by Seattle’s International District. The 17-year-old has been working for Aarrow Sign Spinners for about a year, commuting by ferry from his home in Bremerton to perform his sign acrobatics as cars and buses rush by.“People come up to me all the time,” Zueger says.They want to know how he got [...]