Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?

In principle, guerrilla marketing sounds cool. The premise is pretty accessible; rather than investing money into a traditional advertising campaign, or investing lots of time and money into an ongoing inbound marketing strategy, you’ll pool your resources to pull a kind of publicity stunt, often public, to increase your brand visibility (and possibly, your reputation along the way). Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because [...]

Steve Harvey | Sign Spinning is an Actual Competitive Sport

Sept 13, 2017 Sign Spinning is an Actual Competitive Sport To most sign spinning as a competitive sport is a bit far-fetched. I mean really, how can you take a day job and turn it into an actual sport? In reality, the competitive side of sign spinning is exactly what makes the AArrow Sign Spinners so unique. When you create a competitive sport there is a desire to be the best and surpass the best. Each year the bar is set higher and higher as the [...]

How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend.Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown.The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked to come up with concepts and ideas on how we can promote the film in Australia and there was obviously a bit of a catch,” Chris Campbell [...]

Do Human billboards actually bring customers in ?

Listener John Adams sent in this question: “Is it really worth paying someone to hold a sign, and why is that allowed when putting a sign in the ground is clearly not (or else presumable that’s what companies would do?)” Holding giant cardboard signs, more than a dozen sign spinners stood at a Los Angeles intersection, trying to get drivers to honk, wave or smile at them. “Get the black Jeep,” shouted the “spinstructor” (as they’re known) to a trainee. “Now the gray minivan!” he [...]

Davis Davis Announced as July’s Spinner of The Month

San Diego’s own Davis Davis has been announced as July’s Spinner of the month!  San Diego, the birth place of sign spinning has produced some of the best sign spinners in the world. On the rise, is San Diego’s newest star, Davis Davis. Making his mark, Davis is featured in the new Honda Summerbration commercial!  Check out the commercial and some of the things Davis had to say about his performance this July below! Home Market: San Diego Favorite Trick: Through the pinhole Favorite Client, [...]

Signs of Good Marketing

A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Houston Spinner Ray Rivera, comes home with 3rd Place Metal at WSSCX!

HOUSTON HOME TO MEDALIST SIGN SPINNERThe Houston area claims two gold medalists from the last Olympics, but you may not know that there’s also a “medalist” sign spinner who lives in Houston. Fresh from the international competition sponsored by AArrow Sign Spinners, Ray Rivera took third place in what he considers the Olympics of his profession. “I won first place a few years ago, then second. This is the first time I took third,” he said. Spinners can be spotted at high-traffic [...]

The Houston Chronicle Covers Top Houston Spinners as they Journey to WSSCX

Houston sign spinners to show off their top “tricks” in Vegas You’ve seen them at many a busy Houston intersection. Those ubiquitous 20-something street hawkers with the athleticism and endurance to toss around a skinny six-by-two foot arrow-shaped sign for hours under the blazing sun. Their moves — or “tricks” — are meant to draw attention to new subdivisions, apartment complexes, tax preparers and furniture stores having a big sale. With their wide smiles and chirpy expressions, sign spinners feed off their [...]

The Las Vegas Review Journal Covers WSSCX!

Sign spinners show their stuff during Fremont Street Experience competition Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from the Sacramento area spun his own black-and-orange sign over his head and gave it a flip in the air.   “My brother got me into it,” Scholz said. “I also do some dancing, parkour. I do some juggling.” Scholz was one of 100 contestants [...]