How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend.Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown.The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked to come up with concepts and ideas on how we can promote the film in Australia and there was obviously a bit of a catch,” Chris Campbell [...]

Do Human billboards actually bring customers in ?

Listener John Adams sent in this question: “Is it really worth paying someone to hold a sign, and why is that allowed when putting a sign in the ground is clearly not (or else presumable that’s what companies would do?)” Holding giant cardboard signs, more than a dozen sign spinners stood at a Los Angeles intersection, trying to get drivers to honk, wave or smile at them. “Get the black Jeep,” shouted the “spinstructor” (as they’re known) to a trainee. “Now the gray minivan!” he [...]

Davis Davis Announced as July’s Spinner of The Month

San Diego’s own Davis Davis has been announced as July’s Spinner of the month!  San Diego, the birth place of sign spinning has produced some of the best sign spinners in the world. On the rise, is San Diego’s newest star, Davis Davis. Making his mark, Davis is featured in the new Honda Summerbration commercial!  Check out the commercial and some of the things Davis had to say about his performance this July below! Home Market: San Diego Favorite Trick: Through the pinhole Favorite Client, [...]

Signs of Good Marketing

A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

Houston Spinner Ray Rivera, comes home with 3rd Place Metal at WSSCX!

HOUSTON HOME TO MEDALIST SIGN SPINNERThe Houston area claims two gold medalists from the last Olympics, but you may not know that there’s also a “medalist” sign spinner who lives in Houston. Fresh from the international competition sponsored by AArrow Sign Spinners, Ray Rivera took third place in what he considers the Olympics of his profession. “I won first place a few years ago, then second. This is the first time I took third,” he said. Spinners can be spotted at high-traffic [...]

The Houston Chronicle Covers Top Houston Spinners as they Journey to WSSCX

Houston sign spinners to show off their top “tricks” in Vegas You’ve seen them at many a busy Houston intersection. Those ubiquitous 20-something street hawkers with the athleticism and endurance to toss around a skinny six-by-two foot arrow-shaped sign for hours under the blazing sun. Their moves — or “tricks” — are meant to draw attention to new subdivisions, apartment complexes, tax preparers and furniture stores having a big sale. With their wide smiles and chirpy expressions, sign spinners feed off their [...]

The Las Vegas Review Journal Covers WSSCX!

Sign spinners show their stuff during Fremont Street Experience competition Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from the Sacramento area spun his own black-and-orange sign over his head and gave it a flip in the air.   “My brother got me into it,” Scholz said. “I also do some dancing, parkour. I do some juggling.” Scholz was one of 100 contestants [...]

Big News for 2017 World Sign Spinning Championships

The 2017 World Sign Spinning Championship is making its mark The 2017 Sign Spinning Championships just got bigger! Not only  is this years grand prize of 5k is the biggest in the competition’s history, the competition will now be brought to you by Cricket Wireless. This will be an event you don’t want to miss. Be there on February 24 and 25th on Fremont Street to witness history!

Sign Spinning-An old marketing strategy that is still effective

Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective. In fact, a good businessman knows how to supplement the new with the old and create a complete campaign for marketing and advertisement. Although everything won’t be applicable to every trade, it is advised that you don’t ignore the older ploys completely. Take a look at the ones [...]