A Sign Of Good Marketing In pockets of the country, at city street corners, a curious thing can be seen among the motion of jackhammers, honking of cars and throngs of people passing by: sign spinners. It’s not what it may sound like–that is, a neon or wooden sign, spinning around and around, thanks to an extension cord plugged in somewhere. Sign spinners are people holding signs, usually in the shape of an arrow, with a company’s name and logo emblazoned [...]
They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.“We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]
HOUSTON HOME TO MEDALIST SIGN SPINNERThe Houston area claims two gold medalists from the last Olympics, but you may not know that there’s also a “medalist” sign spinner who lives in Houston. Fresh from the international competition sponsored by AArrow Sign Spinners, Ray Rivera took third place in what he considers the Olympics of his profession. “I won first place a few years ago, then second. This is the first time I took third,” he said. Spinners can be spotted at high-traffic [...]
Houston sign spinners to show off their top “tricks” in Vegas You’ve seen them at many a busy Houston intersection. Those ubiquitous 20-something street hawkers with the athleticism and endurance to toss around a skinny six-by-two foot arrow-shaped sign for hours under the blazing sun. Their moves — or “tricks” — are meant to draw attention to new subdivisions, apartment complexes, tax preparers and furniture stores having a big sale. With their wide smiles and chirpy expressions, sign spinners feed off their [...]
Sign spinners show their stuff during Fremont Street Experience competition Away from the crowd’s roar and the spectacle of men and women spinning and tossing arrow-shaped advertising signs, Elijah Scholz practiced and listened for his name. The 18-year-old Californian from the Sacramento area spun his own black-and-orange sign over his head and gave it a flip in the air. “My brother got me into it,” Scholz said. “I also do some dancing, parkour. I do some juggling.” Scholz was one of 100 contestants [...]
The 2017 World Sign Spinning Championship is making its mark The 2017 Sign Spinning Championships just got bigger! Not only is this years grand prize of 5k is the biggest in the competition’s history, the competition will now be brought to you by Cricket Wireless. This will be an event you don’t want to miss. Be there on February 24 and 25th on Fremont Street to witness history!
Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective. In fact, a good businessman knows how to supplement the new with the old and create a complete campaign for marketing and advertisement. Although everything won’t be applicable to every trade, it is advised that you don’t ignore the older ploys completely. Take a look at the ones [...]
Date me? All Star Spinner, Rico El-lis is not new to the spotlight and this is no different. Sometimes sign spinning has its perk. Rico stars in this awesome skit with internet sensation, King Bach. Check it out, you might just laugh!
360° Virtual Reality The world’s first-ever virtual reality test drive of the new smart fortwo cabrio brims with excitement, wherever you look. The 360-degree clip highlights the benefits of the urban sunseeker – and what to expect of virtual reality.That huge grin. The one you spot on most people’s faces when they first try on virtual reality gear. Their facial muscles reflect straight away what their senses transmit to their brains. And it’s still there when they switch off the [...]
Chattanooga sign spinner competes, travels for the artCHATTANOOGA, Tenn. — If you’ve driven down Amnicola Highway this week, there’s one man who’s probably caught your eye. Jamal Traub is a full-time, professional sign spinner. “My goal is make somebody laugh, entertain someone, make them go ‘wow,’ clap or honk their horn,” he said. He works 8 hour shifts, making $15 dollars an hour. But he says he’s paid his dues. “I got my start as a dancing chicken juggling in Murphiesburro,” Traub said. That’s when he [...]
