Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]
Local sign spinners train for world championships KENT, WASH. – You’ve seen them on local street corners, spinning their messages. But did you know that these sign spinners are part of an elite crew that undergoes training at a little-known facility in Kent? The human directionals, as they’re known in the industry, are schooled in everything from the basics of creating a flashy presentation to preventing collisions with pedestrians. Richard Thesenga, the owner of AArrow Sign Spinners of Seattle, first got into the [...]
IMAGE: MARCO TORRES SPORTING A BACKWARD ASTROS CAP AND A HUGE SMILE, Stephen Bell bobs his head, shakes his hips and twirls a Now Leasing! arrow-shaped sign as drivers zoom past him toward the I-10 entrance ramp off Yale Street. He’s on the clock promoting Alexan Condominiums. But, Bell says, he’s not really working. He’s performing. “Smiling at people makes me happy,” shares the slight-of-stature, 23-year-old Acres Home resident, who never stops dancing as he chats with us by the noisy [...]
The 2017 World Sign Spinning Championship is making its mark The 2017 Sign Spinning Championships just got bigger! Not only is this years grand prize of 5k is the biggest in the competition’s history, the competition will now be brought to you by Cricket Wireless. This will be an event you don’t want to miss. Be there on February 24 and 25th on Fremont Street to witness history!
Sign spinners are at the five-minute car wash, the Smoothie King and new apartment complexes around Atlanta. Some of these spinners come from one company that values skill and integrity in the craft. (more…)
COO of AArrow Inc., visiting Korea! Mike with some AArrow Korea sign spinners Starting from Gangnam in Seoul, Mike had toured Myungdong, Jongro, Sinchon, Hongdae or Hongik Univ. Road, and Yeo Yui Do. Mike was definitely impressed by Korea’s sign spinning! (more…)
By now everyone’s seen the sign spinners out on the road. They hold up signs for apartments, strip mall restaurants, and all manner of stores to get your attention, and your money. They seem like cheap gimmicks, because surely they’ve never gotten you to go wherever it is they wanted you to. Right? But sign spinning, or “human directional” as it’s called in the business, actually works. The trick, as is the case with most advertising, is getting a good [...]
By Tanja M. Laden on Aug 30, 2013 2:30pm Long before ads hit newspapers, radio, TV, and the internet, there was the sandwich-board man, who Charles Dickens once dubbed “a piece of human flesh between two slices of paste board.” More than 150 years later, human billboards not only still exist — in California, the fringe occupation is spawning an entirely new subset of sign-spinners who are redefining the way these “sandwich men” do business. Each week in North Hollywood, a group of 21st-century so-called [...]