Inside the Sign Spinning Journey of DMV Sign Spinner Kendric Washington

Kendric Washington was star-struck. The 19-year-old hid behind plastic sunglasses, scoping out where the competition would take place, along a pedestrian mall in downtown Las Vegas called the Fremont Street Experience. It wasn’t the Strip, but it is known as the second-most-famous street in Sin City, set amid older casinos, musty bars and tattoo parlors. “There’s so much talent here,” Washington said, pointing at a schlubby 20-something guy. “He’s the legend of sign spinners.” It was Washington’s first time competing in the [...]

Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see. “We are out here rain or shine,” he says. “We are human advertisement. But it’s more than that.” Jordan says sign spinning has transformed from a creative way [...]

AArrow isn’t just a job but a family as well

‘Like a family’: Sign spinners give Las Vegas competition a whirl Just three years ago, Joshua Clark was alone in his hometown of Flint, Mich., looking for both employment and a home. The then-24-year-old, a couple of years removed from his college career at nearby Saginaw State University, decided to leave the cold to move in with relatives and seek opportunity in Las Vegas. Now, as a manager with AArrow Sign Spinners, Clark is helping host the country’s largest sign-spinning competition for [...]

Sign Spinning Championships – Mercury News

LAS VEGAS (AP) — You’ve seen them at intersections and outside strip malls spinning an arrow-shaped sign and trying to grab the attention of drivers and passers-by. Turns out, there’s more to it than just twirling the sign, and the ones with the most creative moves compete every year for the title of World Sign Spinning Champion. More than 100 of the human billboards broke out their best moves for a crowd in downtown Las Vegas last week. In multiple heats [...]

Seattle Sign Spinners get prepared for the 2017 World Sign Spinning Championships

Local sign spinners train for world championships   KENT, WASH. – You’ve seen them on local street corners, spinning their messages. But did you know that these sign spinners are part of an elite crew that undergoes training at a little-known facility in Kent? The human directionals, as they’re known in the industry, are schooled in everything from the basics of creating a flashy presentation to preventing collisions with pedestrians. Richard Thesenga, the owner of AArrow Sign Spinners of Seattle, first got into the [...]

AArrow Sign Spinners in 360° Virtual Reality New Smart ForTwo Commercial

360° Virtual Reality The world’s first-ever virtual reality test drive of the new smart fortwo cabrio brims with excitement, wherever you look. The 360-degree clip highlights the benefits of the urban sunseeker – and what to expect of virtual reality. That huge grin. The one you spot on most people’s faces when they first try on virtual reality gear. Their facial muscles reflect straight away what their senses transmit to their brains. And it’s still there when they switch off the [...]

Sign Spinning Makes a Positive Impact

Most people look at sign spinning as an awkward job that on one wants. Thats not the case for our spinners not only is it a culture but its a way to reaching a better life. AArrow has given jobs to over 2,600 spinners between the ages of 16-25 in  30 cities across the global. Within the job there is a certain love for the art. Spinners use sign spinning as way to express themselves that ultimately gets them [...]

AArrow Poland in the spotlight!

Eskrada is one of the biggest advertising agencies of Poland, and were very excited to work with AArrow Sign Spinners after seeing their amazing skills. AArrow and Eskrada participated together for a campaign competition held by the Ministry of Infrastructure and Development explaining the European Funds Information Points system… and WON FIRST PLACE! The campaign started on April 2nd and it is now on TV, Internet, billboards, and in the press all across Poland!!! . Krzysiek, Michał and Sławek were the chosen spinners for the commercial, they had the chance [...]